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I don’t see much television these days, and when it is on I’m usually distracted by ‘my blooogs’ (inside joke). I happened to catch the tail end of the Cavs debacle tonight, which normally would have gone unnoticed, but I bring it up only to mention this absolutely brilliant commercial…

I should tell you that I grew up on Filet-O’-Fish. In fact, my brother, father and I would only eat Filet-O’-Fish when we ate at McDonalds. Of course, if you know my father you won’t be surprised to find out that he hated that obscene amount of tartar sauce they throw on it, so we always had them specially made without it. It was painful but well worth the wait, perhaps because McDonalds was always such a treat back then…

At any rate, I remember when they tore down Dr. Bob’s (our dentist) office building around the corner from where I grew up in Columbus. (No word on what happened to the giant clown face covering the children’s play room, but that thing always kinda creeped me out so maybe it’s best not to think about it.) In its place went what I considered to be my very own McDonalds. I ate there three times on the first day and was bummed I couldn’t make it four (couldn’t sneak out for lunch back in my freshman year of high school so I had to make do with breakfast with Dad on the way to school, an after school meal, and then dinner with my family later that night). I remember not feeling so well that night.

I suppose that was the beginning of the end for me. Over the next ten years I slowly moved away from my beloved Filet-O’-Fish and its ‘food-flavored food’ kin toward more authentic and higher quality (and by this I mean real) foods.

I haven’t been to a MacDonald in over ten years now, though I often wish I could eat there regularly again. Not for the dining experience of course, but because I would save so much money on meals. I could never do it, but for a second tonight the thought crossed my mind: I wanted a Filet O Fish so badly I could taste it. And that brought back some wonderful memories for me, so much so that I just had to share them.

More soon.

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2 Responses

  1. On August 20, 2007 at 8:30 pm, Brad said:

    The Ad is hysterical and brilliant, but I like the way there is happy healthy looking veggies in the back of the two sandwiches, providing color and atmosphere. And of course there are no such veggies in a filet-o-fish.

  2. On August 20, 2007 at 8:30 pm, Brad said:

    The Ad is hysterical and brilliant, but I like the way there is happy healthy looking veggies in the back of the two sandwiches, providing color and atmosphere. And of course there are no such veggies in a filet-o-fish.

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