On the subject of the Apple iPhone and the idea that it creates an incredible opportunity (as opposed to an existential threat) for its competition, Seth Godin saidbest:
The iPhone is a gift for every cell phone marketer in the world. Why? Because it creates a problem where there was none before. Now, a cell phone is not just a phone. Now, a phone is worth spending money on. So, since Apple created that ‘problem’ in my mind, how are you going to solve it?
Apple will change the game yet again (in many ways it already has). Rather than denying the inevitable, Seth suggests that the competition embrace this new reality. Brilliant.
Reminds me of one of my favorite quotes from Alvin Toffler: “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”