On the growing masses of Apple iPhone fanatics, most of whom are ardent advocates eager to share its many virtues with you, and the lessons those of us in the music industry must apply to our business and bands, Bob Lefsetz saidbest:
So you’ve got to create something great. And it doesn’t have to sound like anything else, it’s just got to fire on all cylinders within its chosen genre. Hell, if Apple were a major label it wouldn’t have put out the iPhone because there was nothing else like it in the marketplace, there’d be no demand for it. But a great band creates its own demand. And, it takes a while for it to catch on.
We’ve been focusing on instant. Ever since we learned video can blow acts up.
But those acts crashed back to Earth just about as fast. Turns out if you want something to last, it’s got to grow slowly. You need early adopters, who believe and spread the word. You’ve got to let your act percolate in the marketplace. True riches come down the line. And they last, because you’ve got a legion of believers.
I live this every day, on both sides, with an iPhone and a small but promising music label. Believe me, the iPhone is a lot easier to share…
Earlier this summer, my good friend Stewart Brown created five exquisite organic electronic tracks for a project called Sky Observer’s Guide, and I put together the FORKLIFT ENTERTAINMENT website to present it to the world. Right now we’re seeing a handful of hits each day, with plenty of positive reaction, but very little growth momentum. At first I was disappointed, but over the past few weeks I realized that everything is proceeding as I expected, albeit much more slowly than originally planned.
We rightly recognized that putting a price tag on these songs is a barrier to entry, and so we designed the site to make the music immediately accessible. We simply want everyone to hear these songs, and if they like it they can share it with their friends. That’s why each and every song can be streamed in its entirety for FREE, downloaded for FREE, and purchased on the cheap (I know Bob will say lower the price!).
There is no field of dreams to speak of, and certainly no instant payoff, and that is why we have completely taken the money out of the experience. I do believe we will attract interest, given enough time we will develop fans with strong and lasting passions, and then and only then we will be able to reap the rewards, whatever they may be.
All of this is a round-about way of saying, “I hear you, Bob.” And I would love to hear what all of you think of the music, the strategy, the implementation, or anything else that strikes you as interesting or odd. I’m all ears.
Some design wisdom from Milton Glaser:
Last year someone gave me a charming book by Roger Rosenblatt called ‘Ageing Gracefully’. I got it on my birthday. I did not appreciate the title at the time but it contains a series of rules for ageing gracefully. The first rule is the best. Rule number one is that ‘it doesn’t matter.’ ‘It doesn’t matter what you think. Follow this rule and it will add decades to your life. It does not matter if you are late or early, if you are here or there, if you said it or didn’t say it, if you are clever or if you were stupid. If you were having a bad hair day or a no hair day or if your boss looks at you cockeyed or your boyfriend or girlfriend looks at you cockeyed, if you are cockeyed. If you don’t get that promotion or prize or house or if you do - it doesn’t matter.’ Wisdom at last.
A week or two later I read a joke that I haven’t been able to get out of my head. A butcher was opening his market one morning and as he did a rabbit popped his head through the door. The butcher was surprised when the rabbit inquired ‘Got any cabbage?’ The butcher said ‘This is a meat market - we sell meat, not vegetables.’ The rabbit hopped off. The next day the butcher is opening the shop and sure enough the rabbit pops his head round and says ‘You got any cabbage?’ The butcher now irritated says ‘Listen you little rodent I told you yesterday we sell meat, we do not sell vegetables and the next time you come here I am going to grab you by the throat and nail those floppy ears to the floor.’ The rabbit disappeared hastily and nothing happened for a week. Then one morning the rabbit popped his head around the corner and said ‘Got any nails?’ The butcher said ‘No.’ The rabbit said ‘OK. Got any cabbage?’
Lifted in its entirety from Monoscope, just as it was originally copied from davidthedesigner. I just had to pass it along, and didn’t want to lose anything in the process.
The day was winding down and the fog was rolling in, but there was still plenty to see on our flight back to San Francisco. Here are just a few of the best pictures taken from the window of the airplane…
High above Mt. Tam, nearing the Pacific Ocean. San Francisco, as usual, is covered in fog. Everything else is untouched.
The Golden Gate Bridge takes my breath away every time I see it, no matter the angle.
The entrance to San Francisco Bay at the Golden Gate is a magnet for fog.
Truly iconic. An amazing feat of creativity and engineering.
That’s our neighborhood, SOMA, seldom covered in fog, and often the warmest part of town. And how cool is the curvature on the shadow of the Bay Bridge?!!
There’s 23 more pictures on flickr, including Lake Tahoe, Napa, Oakland, and San Francisco. I had so much fun on the last part of this flight, it was almost enough to wipe away the memory of a six hour delay at O’Hare and the realization that our two week vacation had finally come to an end…
More soon.
On the often overlooked and seldom discussed fact that George W. Bush, Dick Cheney, and Karl Rove in particular relied on an inherently weak and thoroughly obedient Alberto Gonzales to lend an imprint of propriety to their rampant lawlessness, Sidney Blumenthal saidbest:
From the beginning of his rise with George W. Bush until the day of his abrupt resignation, Alberto Gonzales was anointed, directed and protected by Karl Rove. At the Department of Justice, Gonzales served as Rove’s figurehead. In the real line of authority, the attorney general, a constitutional officer, reported to the White House political aide. Bush did not nickname Gonzales “Fredo,” after the weak brother in “The Godfather,” without reason.
As White House counsel and attorney general, Gonzales operated as the rubber stamp of the two great goals of the Bush presidency — the concentration of unaccountable power in the executive and the subordination of executive departments and agencies to partisan political imperatives. Vice President Cheney directed the project for the imperial presidency, while Rove took charge of the top-down politicization of the federal government. Gonzales dutifully signed memos abrogating the Geneva Conventions against torture, calling them “quaint,” and approved the dismissal of U.S. attorneys for insufficient partisan zeal.
Fittingly, his routine indifference to matters right and wrong, to say nothing of legal and illegal, was not his downfall. Rather, Gonzales is now leaving office due to his inability to keep up the barest semblance of competency in his job and coherence in the face of his critics. Let’s face it, he failed to register even a modicum of respect from his own Republican party, which is a pretty low bar indeed!
In the end, it all comes down to keeping up appearances. That, of course, was once thought to be Rove’s one true gift, but now like nearly everything else he has touched — in this case propping up a man who had no business being Attorney General — his ultimate undoing. And that is precisely why the real story here has nothing to do with Gonzales…
So make no mistake, Gonzales is not leaving because of Rove, rather it is Rove who had to leave because of Gonzales. Don’t be fooled by the inversion, and the implied causality here. This is due to a gross miscalculation on Rove’s part — that Gonzales could lie to Congress with impunity — necessitating yet another elaborate cover story to escape his crimes. I have to wonder if Bush has even pieced this one together yet.
As thrilled as I am to see them both go, and believe me I am ecstatic, I sincerely hope we haven’t seen the last of them just yet. Congress must continue to press these two and hold them accountability for all of their lies told and laws broken. That is truly the only way we can prevent this absurdity from ever happening again.
In an especially biting rant on the ease in which the vast majority of Americans can be lulled into sleep by such trivial pursuits, while the financial markets and government institutions slowly collapse under the weight of their own corruption, Jim Kunstler saidbest:
Of course, all that creates a problem for the masses of human beings who theoretically support themselves by working to produce new things of value to be bought and sold. But let them watch Nascar! Let’s take whatever little remains of our tax revenues (or bonding ability) and build a dozen more speedway ovals around the country, and tweak the stock car engines so those suckers can run on ethanol, and shower the fans with Little Debbie snack cakes as they count the laps. Bring on Britney Spears or Paris Hilton at half-time (do they have half-time in Nascar?) and let Justin Timberlake cut their hearts out on the hood of a Dodge Avenger. Believe me, the public will be so deliriously entranced by the spectacle, they won’t notice anything else going on in the background of our nation.
This is how America enters the Long Emergency — in a Nascar rapture, with Jesus directing the pit crews and the Holy Ghost working the barbeque concession.
To wit, Michael Vick’s plea is the top story (old news) on the day in which Alberto Gonzales resigns to spend more time with his lawyer (big, big new news). Wake up, America.
