On the sincerity and authenticity that comes only from allowing anyone and everyone to speak on the behalf of the company at large, Rob (the “CEO” of Etsy) saidbest:
As I see it, large corporations try to sanitize all their outgoing messages for the sake of keeping face. It is very easy to identify this kind of behavior. Whenever you read something and it sounds like a series of pre-made phrases strung together, instead of a human being speaking, this is sanitized communication. To me, this stuff sounds inhuman.
I want Etsy to stay human. This means allowing each person’s voice to be heard, even if it’s squeaky or loud or soft. I will not put a glossy layer of PR over what we do. If we trip, let us learn from it instead of trying to hide it; when we leap, let’s show others how to leap. Hence the title of this whole blog post: Open Etsy.
The first paragraph is nothing new, but the second (especially the part I bolded) is both brilliant and beautiful. It’s an amazing end to such an incredible post.